Technology & Methodology

Data combines with advanced fraud management to drive successful campaigns. XCELL & XPELL work in tandem to locate the most relevant, real user for your app.

 
 

XCELL

Algorithmic Inventory Matching

Matches publisher with advertiser according to 5 core parameters (market, vertical sector, goal, user flow and established audiences) for performance from the outset to minimize wasted ad spend during initial testing.

XPELL

Advanced Fraud Protection

Machine learning provides real time protection by identifying malicious events through sophisticated pattern recognition. Data irregularities are identified by multiple systems throughout the user funnel. Rest assured, AVOW is intent on protecting your budget and campaign data.